Parlux 3200 Compact Ionic and Ceramic Hair Dryer, the professionals hair dryer of choice! This multi-award winning dryer is compact yet powerful, speedy yet efficient. No more battling with heavy, clunky dryers; instead be amazed with the heat and power of this deceptively small dryer. A mainstay of the hairdressing industry! Ionic and ceramic technology, the ultimate formula for shinier, softer and healthier-looking hair! Cutting edge technology combines ceramic with a negative ion charge, allowing heat to be radiated directly to the hair, avoiding dryness. This patented edition transforms droplets of water into micro-molecules which are then absorbed by the hair. This clever dryer leads the way in technology and results!